Howard's Views

by Howard E. Morseburg

 
 

A SLAVE TO VISA & MASTERCARD

I WAS A SHARECROPPER IN MY OWN BUSINESS!

There I was, working my tail-bone off, and the BIG BULLY-BOY BANKERS back east were a' plucking, picking and prying the profits right out of my pockets every day.  Yes, I felt like I had this master-mind, Carl Pascarella (and his predecesors) standing behind me each time I wrote up a sale, sliding long slender slippery slimy fingers into my pocket and extracting those fees, just like protection money, from my wallet. 

That is his personal stated goal, to enslave YOU and me, to make cash and checks obselete.  Understand what these conspirators in the Credit Card Cartel are doing to us, how they're defrauding us, how they're stealing part of our profits, our children's college money, taking our savings, upping our house-payments, deminishing our retirement funds, all by using a form of bribery to tempt and mislead our customers.  Call it Mordida. Call it Baksheesh.  Es mismo. It's all the same, as if we lived in a Third-World country where bribery is the rule and not the exception; thus they make the clients, our own clients that we work so hard to get, a part of their conspiracy.  By involving our clients, if we raise any objections, we alineate them; that's a real clever plan.

To me it was like having a dozen sneaky snivlin' pick-pockets following me day and night. As I worked, they stood right there demanding their percentages. Air Miles! The World's biggest scam ever. Ponzi* was a piker compared to these guys; Ponzi was an Angel. They're scamming the world with Air Miles (and other types of Awards). Yep, I use a lot of hyperbole, but that's to get you to see the point!.*

They're plundering America's Retailers worse than the pirates who hit the Spanish gold fleets in the Caribbean capturing and robbing the ships loaded with the gold and silver that they had just been plundered from the Inca, Aztec and Mayan empires.  Only it is now, 2007, and this is the new type of piracy.

If you have any doubts that rich successful CEOs won't scheme and scam and plot to become richer, no matter what problems they make for you and your family, then go to my page: www.howardsviews.com/ccc5.html

As MDR costs increase for the Retailers, then HARM is easily demonstrable, for banking costs have now risen substantially as a result of the use of this form of bribery, the bribe being Air Miles (or Points, or other awards). HARM is also clearly demonstrable to the public, because increased costs, or loss of part of their profits, forces Retailers to increase prices unbeknownst to the consumer and contrary to the statements and claims by the Credit Card Cartel.  How can they enforce a policy where accounting procedures are not allowed to figure in the increases in banking (MDR) costs, where accountants and business advisors must ignore the depradations of the Credit Card Cartel?

Bank Charges (MDR) on just one sale on a VISA card were $860, or 16% of my profit!  They had the POWER to take it.  I had no power to resist, to regain my money.
It was no different than Fidel Castro stealing all the property in Cuba, or Chavez steading all the oil companies in Venezuela.  They bribed my client on a substantial sale to choose to pay with plastic.
MASTERCARD & VISA HAVE A CHAIN AROUND YOUR NECK!
 
As a businessman you're really chained today! You're enslaved. You're locked in by one-sided contracts, ensnared, and subjugated, in bondage, a serf, in servitude. You've been enthralled. In other words, you're no longer an independent businessman or your own boss. They're in charge of your business, and when I say "they" I am speaking of the Charge/Credit Card Cartel.

That chain around my neck isn't a joke! It's the truth! Those big International Banks now control YOU and YOUR business, big or small, just as they did mine, and they often make decisions for you that are really your prerogative.

You've become enslaved in your own store, that you founded and carried on with your own money, and yet you're still...a serf. There are long, slender, slimy fingers sneaking stealthily into your pockets and smoothly snatching your profits, and those fingers are all attached to hands of the major players in the Charge/Credit Card Cartel.  You can't get free.  Think of Russia in the 19th Century, where the Aristocracy owned the land and the peasants worked it and paid them homage, paid off the top of what they produced to the owners.

YOU MUST BEGIN ADD ING A 2% SURCHARGE ("MDR" COST) ONTO EACH SALE ITEM.
VISA & MASTERCARD CAN STEAL UP TO 12% OF YOUR GROSS PROFITS!

The first area you must carefully examine are mark-down items. No merchant can really afford to accept Visa or MasterCard for merchandise that is in the "On Sale" or "Marked Down" category. It simply does not compute; it strips away a larger percentage of the profits than on merchandise with normal pricing. The idea when you went into business was to make a profit, even a small profit, but not to be working solely for the Charge Card Cartel.

You had no intention of giving it away (or at least a large part of it) to Citibank, Wells Fargo, Bank of America, Capital One or American Express, and the percentage they're getting from each retailer, the bank charges, seem  to increase annually; your sales may not increase, but certainly your bank charges do.

You must fight back; YOU MUST BEGIN ADDING the MDR on all sales tickets when you have a 25%, 30% or 40% mark-down.

CREDIT CARD FACT: By accepting only Visa or Mastercard you can cut the costs that American Express would charge approximately in half (on sale items)...but still, can you afford to lose 6% or up to 12% of your gross profit? Use your calculator if you can't figure simple percentages in your head, and with Basic Arithmetic you'll find that I am right.

CREDIT CARD FACT: Compare the credit card costs to your business over the past ten years and see how they have steadily increased with the advent of bribes in the form of Point, Awards and Air Miles. You've got a silent greedy grasping partner always at your elbow, with long bony fingers slipping into your wallet. [Common Sense.]


A good part of today's banking fraternity exhibit the instincts of the shylocks written about in 17th and 18th century literature. They may earn ten or twenty million a year and upwards, but their shoes are made of shark-skin. We're allowing them to walk all over us with that sand-paper hide; we think they're too powerful to resist, or to fight.  Somewhere there is a hole in their armor that can be pierced; it may take the government to do it, but it can and must be done.  Even the Mafia was not as greedy nor as opportunistic as the banking industry is today, a fraternity power-hungry men and women whose methods seem different . . . until you examine them closely and see how they're structured. 

They've caused more anguish, more family quarrels, more bankruptcies, more homlessness than the Mafia ever did, and more suicides than the Mafia's hitmen did killings.

When all looked hopeless, surrounded by superior forces, and called upon to surrender,  Gen. McAuliff's reply to the Germans was a single word, "Nuts." This is another Battle of the Bulge, but the bulge is in their fat wallets with our money; its time to recapture it.

THE GREAT CREDIT CARD CATASTROPHE
by Matty Simmons

This is a "must read" book, although most likely long out of print. It tells the whole story, how the major change in the business world began in the winter of 1950, when a man named Frank MacNamara was introduced to Matty Simmons, a New York publicity agent. MacNamara had an idea for a charge card for restaurants, one which he called Diner's Club, and he inveigled Matty Simmons to come aboard, both to publicize it and to develop a marketing plan for it as well.
If you haven't read Matty Simmons book, The Great Credit Card Catastrophe,
then try to find a copy. You're missing the whole point and the scope of the terrible tragedy that befell America when Visa and MasterCard came along. That's how Matty Simmons felt, and that is the same way I perceive it, but Matty did not live long enough to see the Air Miles scam, unfortunately.
"AMERICAN CONSUMERS...ARE TOO BURDENED BY DEBT TO LIFT AND PROPEL THE GIANT U.S. ECONOMY!"    by James Flanigan
James Flanigan, columnist, Business Section, Los Angeles TIMES, seems to be one of those rare Financial writers who has the insight and concern about the plight of the American consumers today, when he says in his column on Feb, 3rd, 2002, "And American consumers, taken in the aggregate, are too burdened by debt to lift and propel the giant U.S. economy."
In other words, too large a percentage of the buying public, our consumers,have lost their capacity to make additional purchases because of past unwise use of their credit cards. This is due to an over-proliferation of cards by predatory banks, and the stupid incentives or bribes paid in order to encourage the ill-advised and over-use of plastic, increasingly burdening the consumers with debt that is almost beyond their ability to pay.

EVERY* U.S. CAR DEALER HAS BEEN DEFRAUDED BY AIR MILES!
                         *************************
Plymouth, Ford, Chevrolet, Dodge, Chrysler, Mercury, Lincoln, GMC, Pontiac, Buick, Oldsmobile, Cadillac, Honda, Lexus, Kia, Jaguar, Toyota, Camry, Rolls Royce, Aston Martin, Jeep, Mercedes, Volvo, Volkswagen, Saab, Hummer, BMW, Infiniti, Saturn, Porsche, Audi, Suzuki, Isuzu, Suburu, Bently.
 

Photo: Petersen Museum

Click here for auto stories: THE ROLLS ROYCE ON AN AMERICAN EXPRESS CARD

 Photo: Petersen Museum

   EVERY* U.S. JEWELRY STORE HAS BEEN DEFRAUDED BY THE BRIBE OF: AIR MILES!
You name your favorite; their MDR charges have increased dramatically since Air Miles was introduced in 1992, and it stings. Air Miles defrauds every retail business establishment accepting plastic.

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  EVERY* U.S. DEPARTMENT STORE HAS BEEN DEFRAUDED BY AIR MILES!
                               *****************************
Robinson-May Co., Akron's, Sears & Roebuck, Macy's, Gimbels, Penny's, Bloomingdale's, Wal-Mart, Nordstrom's, Saks, Lord & Taylor, Nieman Marcus

*Well, if I say 'every' in this text, someone will have a lawyer writing me a letter, so let me say that 'almost every' new car dealer in the U.S., even though I still believe it's 100%.  I've personally interviewed a number of them about it and they feel quite strongly that they have been scammed.

Copyright 2007   Howard E. Morseburg 

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Howard's Views
P.O. Box 320
Solvang, California 93464
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HOWARDE12@VERIZON.NET

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Howard's Views

by Howard E. Morseburg

AIR MILES is a Gigantic Fraud Against Retailers.

THE CHARGE/CREDIT CARD CARTEL and THE GREAT BETRAYAL.

 
AN ACT OF COLLUSION BETWEEN THE CREDIT/CHARGE CARD CARTEL AND THE AIRLINES.

The Air Miles program was designed to increase the percentage of sales on plastic, or by charge and credit cards by the large international banking institutions that had the financial strength to support such an undertaking which was world-wide in scope. It was originally announced (through Publicity Releases) as an incentive for consumers to influence their decision to buy, and we were told that the ‘free Air Miles’ would strongly affect that decision whether to make a purchase or not make the purchase. This was a deliberate lie, deceitful in all aspects. The main purpose was for the benefit of the Credit/Charge Card Cartel. They desired an increased share of the Retailers business to be on plastic rather than the consumers paying with cash or checks. As the percentage of sales on credit or charge cards increases, so does the Retailers monthly bank charges, and the share of the profits going to the Cartel.

While it is possible that the ‘buy’ decision for some sales might be influenced by Air Miles (a slight chance always calls for a qualification), the main purpose behind the Cartel’s introduction of the ‘bribe’ was to influence one decision, whether the customer would pay by cash, check or credit card.

When the consumers make the choice to use plastic in order to add to their credits for Air Miles, the collusion between the Cartel and the Airlines has successfully accomplished its purpose, the bribe of Air Miles has affected their decision, even changed their buying habits, and increased the revenues of the Cartel.

Therefore, every business that accepts plastic, no matter what the products are that they sell, from the smallest shop dealing in one dollar items to the largest and finest department stores in the country, has to contend with Air Miles, and they must be showing a definite swing in the sales on plastic versus cash or checks.

In taking an unfair advantage of Retailers, small, medium and large, it amounts to a collusion on the part of the Cartel and the Airlines, bribery using Air Miles to influence the decision, extortion through a third party…the consumer presenting a plastic card that by Agreement cannot be refused nor negotiated, and thereby defrauding the Retailers of a part of their profits as the percentage of sales on plastic continually rises.

The God-father Speaks

The goal is clearly outlined by Visa USA CEO Carl Pascarella, in his statement in California, Oct. 2002, “We don’t see ourselves as competing primarily with other cards, since all Visa cards together have 12% of the world’s Personal Consumption Expenditure, while the other card brands together have the same amount. With a total PCE of $7 trillion, the challenge for us is to displace the rest, which is currently spent using cash or checks.”  (by Bribery, of course, and bribery is criminal in nature).

THE GOD-FATHER AND THE USE OF POWER (MUSCLE)

The key to their scheme is the POWER (MUSCLE) they have over all Retailers, no matter what the size, whether it is Federated Department Stores with Department stores from coast-to-coast, or the small shops lining the four blocks of Copenhagen Drive, the main business section in the little tourist oriented town of Solvang, California. The POWER exists in the millions of Agreements, with their numerous one-sided strictures, signed over the years with the Cartel. It is the total  abuse of this power in the form of bribery, that is wrong, and the bribe is the Air Miles.

The POWER (MUSCLE) also exists in the number of stores accepting the cards and the percentage of sales made on plastic, so substantial that there is a ‘fear’ of losing business without the plastic, the FEAR of the loss of a substantial portion of their volume of sales should they object to the policies of the Cartel, should they object to the use of Air Miles as a bribe.

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